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Beauty Trends to Watch in 2010

Mintel predicts feel-good makeup, naturals will be on-trend.

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By: TOM BRANNA

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Move over naturals, there are new beauty trends on tap as we enter the new year, according to Mintel, an industry research group. “While 2009 brought its challenges for the industry, beauty brands and suppliers have continued to seek creative new ways to merge science, nature and sustainability for better results and more eco-friendly formulas and packaging,” said Nica Lewis, director of Mintel Beauty Innovation. “In 2010, we will see more consolidation in the beauty industry and th...

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